We're Rich, You're Dead!

Contact: Corrie Prutspin, Senior VP of Corporate Communications


CEO Rich Fromdeth Announces Tobacco Company's Intention to
Co-Sponsor the 2006 ASEAN Art Awards

Ayutthaya, Thailand - On the 10th Anniversary of the ASEAN Art Awards, founded and sponsored by Philip Morris, the CEO of fellow U.S. tobacco company Licensed to Kill, Inc praised its chief rival for a "decade of delicious deceit."

"It's no accident that Philip Morris is the #1 multinational Merchant of Death in the world," said CEO Rich Fromdeth, "The company is brilliant when it comes to finding innovative ways to leverage political influence to its advantage -- its sponsorship of the ASEAN Art Awards being a case in point."

"Really, it's quite masterful: fund a major regional art competition and give the media a nice-sounding story about 'Art for Art's Sake.' Then, use your sponsorship of the competition and the goodwill it generates your company to gain access to senior government officials in each ASEAN country and to develop strong relationships at the ASEAN Secretariat. You just never know when these 'friends in high places' could come in handy. Yes, 'Art for Profit's Sake' is a delightfully devious strategy!"

CEO Rich Fromdeth and other Licensed to Kill officials are in Thailand this week to attend various ASEAN Art Awards events and to lend Philip Morris support in defending their industry's right to use art to cover up the 5 million lives it kills worldwide each and every year - including 40,000+ in Thailand alone.

The U.S. company, which is incorporated in the same U.S. state as Philip Morris, intends to co-sponsor the next ASEAN Art Awards in 2006.

"Why reinvent the wheel, when we could just jump on the bandwagon?" asked company director Jen O. Seid, "Philip Morris has raised "influence leveraging" to a true art form with the ASEAN Art Awards. Now it's time for other tobacco companies to similarly expand their political palette."

"The truth is not enough women and children smoke in Southeast Asia, and government policies that ban tobacco advertising, raise tobacco taxes, prohibit smoking in public places, and mandate graphic health warnings just make the situation worse," warns Virginia Slime, Senior VP of Global Marketing, "Our industry needs to do all it can to prevent the ratification and implementation of the Framework Convention on Tobacco Control in the region and to promote the continued unhindered trade of our deadly products among ASEAN countries."

An added plus for 2006 ASEAN Art Award winners: a lifetime supply of Licensed to Kill's toxic line of cigarette brands, e.g. Global Massacre™, Throat Hole™, and Dead Poor™.


About Licensed to Kill: Licensed to Kill, Inc is a real company. It was incorporated in the U.S. state of Virginia in March 2003. The purpose of the company, as stated in its articles of incorporation is "to manufacture and market tobacco products in a way that each year kills over 400,000 Americans and 4.5 million other persons worldwide." The company's slogan is: We're Rich, You're Dead! ™ For more information about Licensed to Kill visit www.licensedtokill.biz

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